Automated
In-store Observations
Store Impact is the world's first automated tool for measuring shopper behavior that enables you to literally see through the eyes of your shoppers. The platform is built upon a database of tens of thousands of shopping trip recordings, coming from three continents.
1
Recording real shopping trips
We ask shoppers to wear smart video glasses while doing their regular shopping, capturing the entire journey.
2
Processing videos into data
With the help of AI, shopping videos get processed to quantify where shoppers move, what they see, what they engage with and what they buy.
3
Rich shopper insights
Behavioral data is loaded into an interactive dashboard, while our researchers create executive summaries rich in visuals & insights.
Key Metrics
Get the best of both worlds: real shopping trips with real shoppers and virtual shopping.
In-store observations
Conversion Funnels
Address lost sales by identifying where your categories or brands lose most shoppers, relative to similar categories or brands and relative to different shopping missions and demographics. Split per secondary and primary placement.
In-store observations
Hotspot maps
Improve layouts and experiences by measuring where and how your shoppers move around the store. Make sure you’re on the path to purchase.
In-store observations
POSM Visibility
Measure visibility and attention of POSM in different areas of the store: entrance, main aisle, checkout etc; and different POSM types. Understand what works and what wastes money.
In-store observations
Shelf Visibility
Measure Brand visibility and attention. What is the strength of your Brand on the shelf? Who is grabbing all the attention?
